II: Defining Cultural Touchpoints
Many of the most influential brands and companies became powerful not just because of the products they sold, but because they became closely tied to a specific culture, community, or way of life.
From Patagonia and outdoor culture, to Supreme and skate culture, to Def Jam Recordings and early hip-hop, or Ralph Lauren and the aspirational image of American identity.
From Patagonia and outdoor culture, to Supreme and skate culture, to Def Jam Recordings and early hip-hop, or Ralph Lauren and the aspirational image of American identity.