IX: A Proven Concept



From left to right: Fernando Tatis, Jr., Katherine Castro on Delivery Happiness with Nick Turturro, Mirtha Michelle, and a spotting at CitiField’s big screen.

So far, SUSTANTIVO has sold over 1,000 caps while operating as a completely self-funded, self-run side project with no retail or distribution partnerships, selling exclusively through our online store.

All sales have come primarily through word-of-mouth, modest META ad spending, and organic community visibility rather than large marketing campaigns or paid celebrity partnerships.