b. Distribution

Developing distribution and retail partnerships that can expand the brand’s reach without compromising its identity or cultural positioning.

This includes placement within Dominican Republic and strong Dominican diaspora communities in the U.S. and Europe through pop-ups, a storefront, established retailers, headwear stores like Lids, and respected streetwear boutiques.

There is also a natural opportunity for select products, particularly the dad caps, to exist within high-end resorts, boutiques, and hospitality spaces throughout the Dominican Republic.