“A PanAM inspired tour website.” (2021)
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This is a website I designed for the presale and launch of Andy Mineo’s 2021 Return To Never Land Tour. The show itself, which I also wrote, was structured like a surreal stage play: Andy dreams about surviving a plane crash, wakes up in his childhood bedroom, and begins a conversation with his younger self. Instead of building a standard tour site, we leaned fully into the aviation concept, drawing heavily from vintage Pan Am materials, airport ephemera, and old in-flight branding systems. The entire experience was designed to feel like stepping into an alternate airline universe tied directly to the narrative of the tour.
The website became less of a ticketing page and more of an extension of the world-building, boarding-pass inspired layouts, archival airline typography, travel language, and subtle interface details that made the rollout feel immersive rather than promotional. That visual direction extended into the physical tour passes and supporting merchandise as well, creating a cohesive identity across both digital and real-world touchpoints. My favorite part of the project is how seriously we committed to the concept without overcomplicating it, every design decision reinforced the story while still keeping the experience functional, clear, and easy to navigate.
The website became less of a ticketing page and more of an extension of the world-building, boarding-pass inspired layouts, archival airline typography, travel language, and subtle interface details that made the rollout feel immersive rather than promotional. That visual direction extended into the physical tour passes and supporting merchandise as well, creating a cohesive identity across both digital and real-world touchpoints. My favorite part of the project is how seriously we committed to the concept without overcomplicating it, every design decision reinforced the story while still keeping the experience functional, clear, and easy to navigate.
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